IN
IN
IN
IN
﹁
簡
介
﹂
﹁
簡
介
﹂
﹁
簡
介
﹂
﹁
簡
介
﹂
FO
FO
FO
FO
﹁
簡
介
﹂
a senior
a senior
visual designer
visual designer
born
born
born
born
born
in hong kong
in hong kong
now
now
based
based
based
based
based
in london
in london
2k25 • Folio of Mason
2k25 • Folio of Mason
2k25 • Folio of Mason
Though born in Hong Kong, I spent most of my early years in the countryside in England and later graduated from BSc Product Design at Loughborough University. Fast forward 6 years, I find myself settling in London, enabling businesses like Liverpool FC, BP and NHS, in serving their customers with insight-led, immersive, digital experiences.
Outside of my day job, you'll find me training for my next open water swim race, or most likely scrolling on Collecting Cars, looking for my dream Porsche - 1981 911SC.
Though born in Hong Kong, I spent most of my early years in the countryside in England and later graduated from BSc Product Design at Loughborough University. Fast forward 6 years, I find myself settling in London, enabling businesses like Liverpool FC, BP and NHS, in serving their customers with insight-led, immersive, digital experiences.
Outside of my day job, you'll find me training for my next open water swim race, or most likely scrolling on Collecting Cars, looking for my dream Porsche - 1981 911SC.
Though born in Hong Kong, I spent most of my early years in the countryside in England and later graduated from BSc Product Design at Loughborough University. Fast forward 6 years, I find myself settling in London, enabling businesses like Liverpool FC, BP and NHS, in serving their customers with insight-led, immersive, digital experiences.
Outside of my day job, you'll find me training for my next open water swim race, or most likely scrolling on Collecting Cars, looking for my dream Porsche - 1981 911SC.
2k25 • Folio of Mason
Though born in Hong Kong, I spent most of my early years in the countryside in England and later graduated from BSc Product Design at Loughborough University. Fast forward 6 years, I find myself settling in London, enabling businesses like Liverpool FC, BP and NHS, in serving their customers with insight-led, immersive, digital experiences.
Outside of my day job, you'll find me training for my next open water swim race, or most likely scrolling on Collecting Cars, looking for my dream Porsche - 1981 911SC.
2k25 • Folio of Mason
Though born in Hong Kong, I spent most of my early years in the countryside in England and later graduated from BSc Product Design at Loughborough University. Fast forward 6 years, I find myself settling in London, enabling businesses like Liverpool FC, BP and NHS, in serving their customers with insight-led, immersive, digital experiences.
Outside of my day job, you'll find me training for my next open water swim race, or most likely scrolling on Collecting Cars, looking for my dream Porsche - 1981 911SC.
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0
0
[
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24 UNIQUE EXPERIENCES OVER 8 INDUSTRIES [AND COUNTING]
CREATED FOR USERS AND ORGANISATIONS GLOBALLY
IMMERSIVE EXPERIENCES
UNIQUELY CREATED BASED ON
user-insights and
design thinking methodologies
0
0
[
-
]
24 UNIQUE EXPERIENCES OVER 8 INDUSTRIES
[AND COUNTING]
CREATED FOR USERS AND ORGANISATIONS GLOBALLY
IMMERSIVE EXPERIENCES
UNIQUELY CREATED
BASED ON
user-insights
and
design thinking
methodologies
0
0
[
-
]
24 UNIQUE EXPERIENCES OVER 8 INDUSTRIES [AND COUNTING]
CREATED FOR USERS AND ORGANISATIONS GLOBALLY
IMMERSIVE EXPERIENCES
UNIQUELY CREATED BASED ON
user-insights and
design thinking methodologies
0
0
[
-
]
24 UNIQUE EXPERIENCES OVER 8 INDUSTRIES [AND COUNTING]
CREATED FOR USERS AND ORGANISATIONS GLOBALLY
IMMERSIVE EXPERIENCES
UNIQUELY CREATED BASED ON
user-insights and
design thinking methodologies
0
0
[
-
]
24 UNIQUE EXPERIENCES OVER 8 INDUSTRIES [AND COUNTING]
CREATED FOR USERS AND ORGANISATIONS GLOBALLY
IMMERSIVE EXPERIENCES
UNIQUELY CREATED BASED ON
user-insights and
design thinking methodologies
Driven by the belief that design has the power to shape how we live, think, and feel, my goal has always been to elevate everyday interactions into something more meaningful and crucially, quietly threading in moments of joy that catch us by surprise and stay with us for years to come.
Driven by the belief that design has the power to shape how we live, think, and feel, my goal has always been to elevate everyday interactions into something more meaningful and crucially, quietly threading in moments of joy that catch us by surprise and stay with us for years to come.
Driven by the belief that design has the power to shape how we live, think, and feel, my goal has always been to elevate everyday interactions into something more meaningful and crucially, quietly threading in moments of joy that catch us by surprise and stay with us for years to come.
Design to me is also a bridge between emotion and function, an act of translating the invisible into the tangible. So each experience I create is rooted in deep listening and shaped by intention. It brings me great joy and motivation when I can create unique products that resonate with the end users.
Design to me is also a bridge between emotion and function, an act of translating the invisible into the tangible. So each experience I create is rooted in deep listening and shaped by intention. It brings me great joy and motivation when I can create unique products that resonate with the end users.
Design to me is also a bridge between emotion and function, an act of translating the invisible into the tangible. So each experience I create is rooted in deep listening and shaped by intention. It brings me great joy and motivation when I can create unique products that resonate with the end users.
﹁
信
念
﹂
﹁
信
念
﹂
[MY OFFERINGS]
[MY OFFERINGS]
EXpertise
EXpertise
EXpertise
EXpertise
andSkills
and Skills
andSkills
andSkills
Skills
Bridging emotion and clarity, my design practice generally evolves around storytelling, research and enterprise design thinking.
The aim is always the same for all projects, which is to create one of a kind, human-centred experiences that leave a positive impact.
[MY OFFERINGS]
EXpertise
and
Skills
Bridging emotion and clarity, my design practice generally evolves around storytelling, research and enterprise design thinking.
The aim is always the same for all projects, which is to create one of a kind, human-centred experiences that leave a positive impact.
[01]
ART DIRECTION
RELATED WORK ↓
Translating emotion into visual stories that connect, inspire, and endure.
[01]
ART DIRECTION
Translating emotion into visual stories that connect, inspire, and endure.
[01]
ART DIRECTION
RELATED WORK ↓
Translating emotion into visual stories that connect, inspire, and endure.
[01]
ART DIRECTION
RELATED WORK ↓
Translating emotion into visual stories that connect, inspire, and endure.
[02]
UI / VISUAL DESIGN
Creating unique, accessible designs that feel natural and leave a lasting impact.
[02]
UI / VISUAL DESIGN
Creating unique, accessible designs that feel natural and leave a lasting impact.
[03]
UX DESIGN
Shaping experiences that honour users’ needs, behaviours, and journeys.
[03]
UX DESIGN
Shaping experiences that honour users’ needs, behaviours, and journeys.
[05]
DESIGN STRATEGY
Aligning vision and value, turning insights into intentional, impactful design direction.
[05]
DESIGN STRATEGY
Aligning vision and value, turning insights into intentional, impactful design direction.
[04]
ENTERPRISE DESIGN THINKING
Bringing people and process together to solve complex challenges with empathy.
[04]
ENTERPRISE DESIGN THINKING
Bringing people and process together to solve complex challenges with empathy.
[06]
BRAND IDENTITY
Crafting expressive, cohesive identities that reflect who brands truly are.
[06]
BRAND IDENTITY
Crafting expressive, cohesive identities that reflect who brands truly are.
[02]
UI / VISUAL DESIGN
RELATED WORK ↓
Creating unique, accessible designs that feel natural and leave a lasting impact.
[02]
UI / VISUAL DESIGN
RELATED WORK ↓
Creating unique, accessible designs that feel natural and leave a lasting impact.
[02]
UI / VISUAL DESIGN
RELATED WORK ↓
Creating unique, accessible designs that feel natural and leave a lasting impact.
[03]
UX DESIGN
RELATED WORK ↓
Shaping experiences that honour users’ needs, behaviours, and journeys.
[03]
UX DESIGN
RELATED WORK ↓
Shaping experiences that honour users’ needs, behaviours, and journeys.
[03]
UX DESIGN
RELATED WORK ↓
Shaping experiences that honour users’ needs, behaviours, and journeys.
[04]
ENTERPRISE
DESIGN THINKING
RELATED WORK ↓
Bringing people and process together to solve complex challenges with empathy.
[04]
ENTERPRISE
DESIGN THINKING
RELATED WORK ↓
Bringing people and process together to solve complex challenges with empathy.
[04]
ENTERPRISE
DESIGN THINKING
RELATED WORK ↓
Bringing people and process together to solve complex challenges with empathy.
[05]
DESIGN STRATEGY
RELATED WORK ↓
Aligning vision and value, turning insights into intentional, impactful design direction.
[05]
DESIGN STRATEGY
RELATED WORK ↓
Aligning vision and value, turning insights into intentional, impactful design direction.
[05]
DESIGN STRATEGY
RELATED WORK ↓
Aligning vision and value, turning insights into intentional, impactful design direction.
[01]
ART DIRECTION
RELATED WORK ↓
Translating emotion into visual stories that connect, inspire, and endure.
[01]
ART DIRECTION
RELATED WORK ↓
Translating emotion into visual stories that connect, inspire, and endure.
[02]
UI / VISUAL DESIGN
RELATED WORK ↓
Creating unique, accessible designs that feel natural and leave a lasting impact.
[02]
UI / VISUAL DESIGN
RELATED WORK ↓
Creating unique, accessible designs that feel natural and leave a lasting impact.
[03]
UX DESIGN
RELATED WORK ↓
Shaping experiences that honour users’ needs, behaviours, and journeys.
[03]
UX DESIGN
RELATED WORK ↓
Shaping experiences that honour users’ needs, behaviours, and journeys.
[04]
ENTERPRISE
DESIGN THINKING
RELATED WORK ↓
Bringing people and process together to solve complex challenges with empathy.
[04]
ENTERPRISE
DESIGN THINKING
RELATED WORK ↓
Bringing people and process together to solve complex challenges with empathy.
[05]
DESIGN STRATEGY
RELATED WORK ↓
Aligning vision and value, turning insights into intentional, impactful design direction.
[05]
DESIGN STRATEGY
RELATED WORK ↓
Aligning vision and value, turning insights into intentional, impactful design direction.
always
designed
ALWAYS DESIGNED
always
designed
always
designed
always
designed
﹁
意
圖
﹂
﹁
意
圖
﹂
﹁
意
圖
﹂
﹁
意
圖
﹂
﹁
意
圖
﹂
with
intention
WITH INTENTION
with
intention
with
intention
with
intention
[My work revolves around 3 primary objectives]
[3 primary objectives]
To help businesses foster empathy for their users and grasp their needs through the implementation of Enterprise Design Thinking.
To help businesses foster empathy for their users and grasp their needs through the implementation of Enterprise Design Thinking.
To empower businesses to create lasting value by aligning strategic goals with real human needs, while balancing commercial outcomes with emotional relevance.
To empower businesses to create lasting value by aligning strategic goals with real human needs, while balancing commercial outcomes with emotional relevance.
To design meaningful, insight-led experiences that translate user understanding into impactful, intuitive, and emotionally resonant digital products.
To design meaningful, insight-led experiences that translate user understanding into impactful, intuitive, and emotionally resonant digital products.
[SELECTED CLIENTS]
[SELECTED CLIENTS]
[SELECTED CLIENTS]
SOME OF my
SOME OF my
SOME OF my
SOME OF my
good friends
good friends
good friends
good friends
Partnering with world leading organisations across 8+ industries, creating best in class experiences.
Partnering with world leading organisations across 8+ industries, creating best in class experiences.
Partnering with world leading organisations across 8+ industries, creating best in class experiences.
[SELECTED CLIENTS]
SOME OF my
good friends
Partnering with world leading organisations across 8+ industries, creating best in class experiences.
﹁
朋
友
﹂
﹁
朋
友
﹂
[MY LOVE STORIES]
[MY LOVE STORIES]
The
The prequel
The
The prequel
prequel
prequel
to today
TO TODAy
to today
to today
TO TODAY
The story so far; from East to West, Hong Kong to London, and wherever else good people are building great things.
[MY LOVE STORIES]
The
prequel
to today
TO TODAY
The story so far; from East to West, Hong Kong to London, and wherever else good people are building great things.
2000
2000
- NOW
- NOW
- NOW
- NOW
[LONDON]
[LONDON]
SENIOR VISUAL DESIGN CONSULTANT
SENIOR VISUAL DESIGN CONSULTANT
SENIOR VISUAL
DESIGN CONSULTANT
2000
2000
-
-
-
-
2000
2000
[LONDON]
[LONDON]
VISUAL DESIGN CONSULTANT
VISUAL DESIGN CONSULTANT
VISUAL DESIGN
CONSULTANT
2000
2000
-
-
-
-
2000
2000
[HONG KONG / LONDON]
[HONG KONG / LONDON]
[HONG KONG]
[LONDON]
FREELANCE VISUAL DESIGNER
FREELANCE VISUAL DESIGNER
FREELANCE
VISUAL DESIGNER
2000
2000
-
-
-
-
2000
2000
[LONDON]
[LONDON]
VISUAL DESIGN INTERN
VISUAL DESIGN INTERN
VISUAL DESIGN
INTERN
built
bold
built
bold
built
bold
built
bold
built
bold
﹁
人
類
﹂
﹁
人
類
﹂
﹁
人
類
﹂
﹁
人
類
﹂
made
human
made
human
made
human
made
human
MADE
HUMAN
﹁
人
類
﹂
read the next story
read the next story
read the next story
read the next story
[1 OUT OF 10 FEATURED PROJECTS]
[1 OUT OF 10 FEATURED PROJECTS]
Immersive experiences uniquely created based on user-insights and design thinking methodologies. Always setting you apart from the industry.
Immersive experiences uniquely created based on user-insights and design thinking methodologies. Always setting you apart from the industry.
Immersive experiences uniquely created based on user-insights and design thinking methodologies. Always setting you apart from the industry.
COME
say
HELLO
﹁
你
好
﹂
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MASON WONG
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COME
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﹁
你
好
﹂
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[GIVE IT A LISTEN]
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COME
say
HELLO
﹁
你
好
﹂
[CURRENTLY ON REPEAT]
[GIVE IT A LISTEN]
MASON WONG
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COPYRIGHT 2025
COME
say
HELLO
﹁
你
好
﹂
[CURRENTLY ON REPEAT]
[GIVE IT A LISTEN]
MASON WONG
Label
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COPYRIGHT 2025