COLLECTION OF WORK

COLLECTION OF WORK

COLLECTION OF WORK

COLLECTION OF WORK

Nationwide

Nationwide

Nationwide

Nationwide

[DELIVERABLES]

RESPONSIVE WEB

[STUDIO]

ibm ix

[ROLE]

VISUAL & UX DESIGNER

[SERVICES]

UI/UX, DESIGN SYSTEM

[DELIVERABLES]

RESPONSIVE WEB

[STUDIO]

ibm ix

[ROLE]

VISUAL DESIGNER

[SERVICES]

UI/UX, DESIGN SYSTEM

[OVERVIEW]

[OVERVIEW]

Launching Nationwide’s highly anticipated rebrand on web whilst delivering continuous web upgrades
Launching Nationwide’s highly anticipated rebrand on web whilst delivering continuous web upgrades
Launching Nationwide’s highly anticipated rebrand on web whilst delivering continuous web upgrades

Embedded as a hybrid UI/UX designer within Nationwide for 9 months, delivering the rebrand launch and providing expertise in data-led designs for 40M+ yearly Nationwide website visitors.

Embedded as a hybrid UI/UX designer within Nationwide for 9 months, delivering the rebrand launch and providing expertise in data-led designs for 40M+ yearly Nationwide website visitors.

[HYBRID FOCUS]

[HYBRID FOCUS]

Resources within Nationwide is limited, so cross-teams collaboration is crucial to ensure deliverables are met. This also saw me performing both UI and UX roles.


UI/Visual

Responsible in sharing best practices in accessibility, UI and Figma through established working sessions across the wider team, enabling the quality of deliverables to be maintained and consistently applied. Responsible for handover to Content Editors through strict content documents reflecting HTML layouts, including UI QA via JIRA after the build goes into authoring.


UX

Leading 6+ week mobile app project within Web of a team of 3, driving research, wireframing and data-led designs with key stakeholders.

[UI/VISUAL - COMPONENT LIBRARY CREATION]

[UI/VISUAL - COMPONENT LIBRARY CREATION]

Existing library housed broken components which were not built with best practices.


This saw me introduced industry standard documentation alongside a full component library rebuild.


My new implementation of documentation future-proofed, shortened handovers and component changes, reducing chances of errors and inconsistencies. The components were all rebuilt with Figma best practices, ensuring the logic of properties such as variants and booleans are correctly embedded.


This saw 500+ icons componentised, 40+ components rebuilt and increased design efficiency by over 40%.

[UX - DATA LED DESIGNS]

[UX - DATA LED DESIGNS]

Everything we do is for our users, and all the designs we create are backed up by data.


Contentsquare is a crucial tool I use in majority of my projects at Nationwide, to understand ratings such as Attractiveness, Click Rates, Exposure time which informs my design decisions.

The insight-led approach enables improvements to be designed with users in mind, backed up by live-data.

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COLLECTION OF WORK

COLLECTION

OF WORK

COPYRIGHT 2025

COPYRIGHT
2025

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