PROJECT
© 2025
#1
”Commercial Aviation customers e-mail a large number of price enquiries for ad hoc charter requests to account managers and the out of hours teams. There can be a delay in replying to these requests if the account manager replies at all, creating customer dissatisfaction and potentially lost business for Air BP.“
#2
”Our non contracted General Aviation Sterling Card customers have a very fragmented experience for price discovery. Some customers receive a CSV file, very few use our existing price portal, the majority e-mail their account manager for a price.
#3
“There can be a delay in replying to these requests if the account manager replies at all, creating customer dissatisfaction and potentially lost business for air bp, as speed is of the essence with this sector, as these customers are competing for charter business against 50+ other customers and the wrong price can mean the difference between profit or loss.”
Existing library housed broken components which were not built with best practices.
This saw me introduced industry standard documentation alongside a full component library rebuild.
My new implementation of documentation future-proofed, shortened handovers and component changes, reducing chances of errors and inconsistencies. The components were all rebuilt with Figma best practices, ensuring the logic of properties such as variants and booleans are correctly embedded.
This saw 500+ icons componentised, 40+ components rebuilt and increased design efficiency by over 40%.
Everything we do is for our users, and all the designs we create are backed up by data.
Contentsquare is a crucial tool I use in majority of my projects, to understand ratings such as Attractiveness, Click Rates, Exposure time which informs my design decisions.
The insight-led approach enables improvements to be designed with users in mind, backed up by live-data.
PROJECT
© 2025