Mason Wong | Visual Designer

Liverpool FC

[DELIVERABLES]

Mobile app

[STUDIO]

ibm ix

[ROLE]

VISUAL DESIGNER

[SERVICES]

UI/UX

[DELIVERABLES]

Mobile app

[STUDIO]

ibm ix

[ROLE]

VISUAL DESIGNER

[SERVICES]

UI/UX

[OVERVIEW]

Today's digital world is dominated by added complexity like the over-use of advertisements in products.

The aim of the project looks to bring back what the club and their fans genuinely desire; a striped back, authentic, football focused experience. We wanted to create an intuitive experience that provided all the data and information the fans’ need at their fingertips, further bringing the fans together and closer from all over the world.

The project was run based on an Agile delivery method where the team worked on 2 weeks sprints.

[DISCOVERY PHASE]

The discovery phase saw our team take on Liverpool Football Club’s mission to redefine their online presence and further engage with their fans in new, fresh ways.

Alongside concepts exploration, I was involved in the development of personas and user journey mapping which identified the establishment of our global audience; where the here, near and far concept was also derived.

[THE CHALLENGE]

Hampered by Inconsistent Design and Lack of Engaging, Tailored Content

With supporters increasingly turning to rival sports platforms for tailored club news, Liverpool FC’s app must evolve to deliver compelling, personalised content that deepens fans’ sense of connection. The current fragmentation across LFC’s product range—with inconsistent visual identities—undermines brand unity in a fast‑paced industry.

Meanwhile, competing clubs have surged ahead with seamless, on‑demand experiences; to maintain its status as a top global club, Liverpool FC must streamline its app’s design language, prioritise cohesive branding, and introduce highly accessible, customised features that keep fans engaged and one step ahead of the competition.

[THE CHALLENGE]

Hampered by Inconsistent Design and Lack of Engaging, Tailored Content

[PLAYER PROFILES]

A full screen immersive experience allows the ultimate Red’s fans a closer look to their heroes.

We wanted to utilise a bold and engaging style that is topped with rich statistics, allowing the fans to learn all they want to know about the superstars.

Focusing on Liverpool Football Club’s core values and collaborating with clients’ input, we developed multiple ways to capture fans’ engagement into their favourite club again.