Mason Wong | Visual Designer

LFCTV GO

[DELIVERABLES]

Mobile app

[STUDIO]

ibm ix

[ROLE]

VISUAL DESIGNER

[SERVICES]

UI/UX

[DELIVERABLES]

Mobile app

[STUDIO]

ibm ix

[ROLE]

VISUAL DESIGNER

[SERVICES]

UI/UX

[OVERVIEW]

contributing to the growth and retainment of audience, LFCTV GO aims to adapt to the growing trend of accessing video content on mobile devices

Through this, LFCTV GO looks to extent the current subscription proposition to the ultimate Reds fans, making on-the-go content easily accessible through an engaging manner.

Following a high-paced, Agile delivery model, we followed a 2 week sprint system to achieve project milestones until the day of launch within 3 months.

[DISCOVERY PHASE]

Following the previous discovery phase, I was involved in the development of personas and user journey mapping which identified potential opportunities and establishment of our global audience, where the here, near and far concept was also derived.

Through this, I completed subsequent competitor analysis, not just in the sports industry, but in the media and entertainment’s, to better understand what other products were offering in terms of the delivery of video content.

Close collaboration with UX Designers on a daily basis continued to allow constant refinements to the development of the most optimum experience, laying solid foundations for visual explorations.

[THE VISION]

LFCTV GO serves as a gateway to the rich content of match highlights, player highlights, and curated boxsets from Liverpool Football Club.

We wanted to create a new home for LFC’s content while providing an experience where the content is firmly put as the focus of the app. Through this, we utilised the powerful tool of imagery to lift an engaging style of content visualisation to the fans.