England RFU’s current website faces significant challenges, with broken user journeys and a confusing navigation structure that leaves visitors frustrated and unable to rediscover previously viewed content.

Valuable resources are often buried deep within the site, making them difficult to access. Additionally, the platform relies heavily on text-based content, falling behind modern standards that favour dynamic, visually engaging experiences.

To stay relevant and better serve its audience, we work with England RFU to surface its digital approach, streamlining navigation and surfacing compelling, media-rich content that captures attention and enhances usability.