The discovery phase saw our team take on Liverpool Football Club’s mission to redefine their online presence and further engage with their fans in new, fresh ways.
Alongside concepts exploration, responsibilities also included the development of personas and user journey mapping which identified the establishment of our global audience; where the here, near and far concept was also derived.
Together with rigorous testing and the use of a simultaneously built scalable Atomic Design System from the team, we solved previous UX and Visual inconsistency which allowed easy future updates and solved previous communication issues.
Elements such as the use of solid, dotted-bordered and empty-bordered styles have been applied to numeric values, representing positive, neutral and negative values respectively. Whilst patterns mimicking of those on the kit have been used on match cards, subtly connecting all aspects of the app towards the Club.
We implemented the use of cards and modules on various pages; whilst it allows consistent outcome when changes are made, it also presents the opportunity to provide valuable data to fans in an organised and engaging fashion.
